Coca-Cola

Coca-Cola Arctic Home is the world’s first temperature-controlled installation created to raise awareness of the polar bear’s disappearing habitat. The display showed a sculpture of two polar bears, surrounded by real water.

People were encouraged to pledge to reduce their carbon footprint by spreading awareness via video, text or Twitter. Each pledge would decrease the temperature inside the display by -0.05ºC, keeping the polar bears’ habitat frozen.

The Arctic Home display was installed in malls in three large Canadian urban centres, where people feel most disconnected from the cause.

AWARDS | Applied Arts Interactive, Applied Arts Advertising, Atomic Awards, Obie Awards