Canadian Safe Schools Network


Kids Read Mean Tweets

When Jimmy Kimmel shows celebrities reading mean tweets, it’s hilarious. But when teens do the same, it’s cruel. To raise awareness of cyberbullying, we launched this video and it has been viewed over 6 million times worldwide.

AWARDS | Cannes Lions, Webbys, Clios, Advertising & Design Club of Canada, Applied Arts Advertising, Applied Arts Interactive, Canadian Marketing Awards, Atomic Awards, Top Trends on Buzzfeed, #1 on Adweek, Top 5 ads on Fast Company

Case Study

Video