Home Hardware


Retail Rebrand

Home Hardware is Canada's largest home improvement chain, and it was becoming known more as a “gadget” store, up against behemoths known for DIY projects.

We were tasked with rethinking the way they promoted their sales events. So we created a platform that taps into the insight that we shouldn't have to live with all those little inconveniences. Here are the first 3 spots that launched the new platform.